A successful candidate will have insightful contributions paired with an eye toward implementation to develop, implement, and expand our product marketing initiatives. Though experience in electric vehicles, public/private fleet operations, charging infrastructure and mobility is highly desired, it’s not imperative. You should be excited at the prospect of bringing our product and message to customers and the e-mobility world.
What you’ll be doing
- Create positioning and messaging for Ford Pro charging solutions that resonate with prospective customers and helps drive growth
- Support go-to-market activities and collaborate with product and sales on launch campaigns
- Create content pieces including product brochures, case studies, blog articles, web pages
- Drive sales enablement with creative briefs and marketing materials
- Discovery for customer and product feedback, providing product briefing and surface user journey challenges and opportunities
- Identify customer personas, and perform market analysis, user and competitive research
- Work with teams to implement campaigns such as email and web marketing, landing pages to nurture and convert leads across the marketing funnel.
- Make data driven recommendations by collecting and synthesizing quantitative and qualitative information from multiple sources
- Creating and executing A/B tests and iterative experiments to discover new avenues of growth
- Develop success measures and track key KPIs
A strong candidate will have. . .
- Superb verbal and written communication skills. You would not back down if given the opportunity to write (or deliver) the inaugural speech.
- Natural story-telling aptitude combined with customer empathy. You could whip up an product slogan within minutes and perfect it within hours
- Extreme familiarity with word processing and spreadsheet tools (MS Office, Google Apps) or capability to pick up modern software incredibly quickly
- Keen eye towards detail. Some may even say you are fanatical about the details.
- A strong hunger to learn through implementation, with a bent towards results. The idea of David up against Goliath gets you energized, and you’ve already stepped in with a plan of attack.
- Strong grasp of marketing techniques (3 years min) and demonstrated aptitude in learning quickly. This is not your first marketing rodeo. If you don’t know what managed charging is, you’ll find out and can give a presentation about it at the end of the week.
- High emotional IQ and professional drive. You have an innate sense of when to push and when to back off, all done with unfaltering charisma.
- Curiosity and initiative. You reached out to us first and told us why you're awesome for this role!
